Kind, Reward-Based Dog Training & Advice
I provide reward-based dog training across the North-west, focused on trust, clear communication, and building positive relationships between dogs and their owners. I take a thoughtful, individual approach to every dog and owner I work with.
Each PupFocus session will help you understand the motivations that lie behind your dog’s behaviour, and provide you with positive, practical techniques that can be used to get you and your dog back on the same team.
I’m Alex, your PupFocus trainer
I believe clear communication, patience, and kindness are the foundation of effective training. My work is rooted in positive, reward-based methods that help dogs feel safe, confident, and understood. My approach is calm, thoughtful, and focused on understanding the individual dog, not forcing quick fixes.
I continue to develop my skills through structured education with a leading training school. Ongoing learning and responsible practice are central to how I work, and I’m committed to building lasting results by supporting both dogs and the people who love them.
A note on my experience
I’m in the early stages of my professional journey as a dog trainer and I believe transparency matters. If I ever feel a case is outside my current scope, I will always be honest and help you find appropriate support.
My Approach
My approach is rooted in modern, science-led training principles. PupFocus sessions rely on positive reinforcement techniques that encourage cooperation and confidence, without fear, force, or punishment.
Through the use of clear communication, generous rewards and great timing, your dog learns in a language they can understand. With careful desensitization and redirection strategies, common problem behaviours can also be addressed, by giving your dog the best opportunity to make good choices.
My priority is your dog’s welfare and emotional wellbeing, alongside giving you clear guidance and achievable targets. Training should feel fair, supportive, and fun for both dogs and humans. Rest assured, the use of intimidation, physical corrections, or aversive tools has no place at any PupFocus session.
Any of This Sound Familiar?
“They know the cues… until it really matters.”
Sitting, coming back, or listening at home is one thing — doing it around distractions is another. Training helps build reliability, not just knowledge.
“They’re lovely — just a bit too much sometimes.”
Jumping up, stealing food, or overstepping boundaries doesn’t make a ‘bad’ dog, but can demonstrate unclear expectations and excitement that needs direction.
“Walking feels more like a workout than a walk.”
Pulling on the leash is incredibly common and often comes down to communication, not stubbornness.
“Walks can feel stressful or unpredictable.”
Big reactions to dogs, people, or environments can mean your dog feels overwhelmed, frustrated, or scared — and can be improved with the right support.